CUSTOMIZE IT YOUR WAY
Start crafting your perfect watch!
Pick a watch with a bold, and nostalgic vintage-inspired design from our URBAN COLLECTION or go for a more rugged vintage-inspired look from our BASECAMP COLLECTION. In no time, you'll have a look tailored just for you. Choose a style that suits you best.
WHAT’S YOUR STORY?
Everyone loves a good story. We always have and always will. Your watch is one of the best tools to help tell your story (or start a conversation). Could it be your favorite color, a specific material, a phrase you live by, or an endearing photo of someone you love? You can do so on your watch with our online customizer. It’s super easy and can be done in just a few minutes.
TELL YOUR STORY IN 3 STEPS
01 PICK A WATCH
Find your favorite watch from our wide selection of vintage-inspired watches, tool watches, versatile everyday watches, dress watches, and more.
02 SELECT YOUR FAVORITE PARTS
Simply choose a color, your favorite patterns for your watch hands, pick a bezel you like, and find a strap that best suits you.
03 MAKE IT PERSONAL
Grab this opportunity to personalize your watch with an engraving, initials or get your photo printed on the caseback. Make it uniquely yours.
YOUR STORY IS TOLD
See your story come to life with your creation. It’s easy. Over 60,000 people have already done it. What’s yours going to be?