We collaborate face-to-face with creatives who see the potential in our watches as a canvas on which they can express their original ideas. Sketches become prototypes in our lab, which are extensively tested, altered and perfected for production.

Components we use are carefully curated and are made from quality materials like 316L steel and LEXAN polycarbonate. We develop some watch parts in-house, and others are supplied by the same manufacturers that many Swiss labels work with. When you design your own wristwatch with us, you'll be getting all these quality components.

Are you ready to design your own watch? We believe that individuality matters, so we've pioneered the first online watch customizer for you to build your own timepiece with endless combinations of patterns, colors and textures. It’s your wrist, your style, your story - that’s why we’ve put the task of designing your own watch in your hands.

There are truly no limits when it comes to customizing your own watch with us. We want it to become an extension of your arm which becomes second nature to wear and gives you an opportunity to express your individualism.

After we’ve received your order, our expert watchmakers start putting it all together. Dials can be adorned with your initials, casebacks engraved or printed with your pictures - the watch you’ve designed on your own is brought to life.

Rest assured. The watch you customized on your own is thoroughly tested onsite to ensure it meets all the quality standards, going through one final review before being packaged and delivered to you.
UNDONE. Uniquely yours.