UNDONE WANTS TO BE YOUR INTRODUCTION TO EVERYTHING THE WORLD HAS COME TO LOVE ABOUT WATCHMAKING.
When was the last time you spent your hard earned money on something you could truly call your own? Whether itβs sneakers, bags or shades, chances are youβve shared seats with someone who was wearing the same.
Whatβs offered by the existing watch industry nowadays is extremely polarized between astronomically priced brands clinging on to antiquated associations with aviation, horses & hounds or cheap, mass produced pieces expertly repackaged as the βtrend-bucking, new kid on the blockβ.
There was never a balance between accessibility and personalisation,Β let alone a watch that truly speaks for you.
Individuality matters
FUELED BY COFFEE, INSTANT RAMEN AND A STRONG PASSION FOR WATCHES, OVER THE PAST 5 YEARS, WE HAVE REALISED OUR VISION OF STREAMLINING CONCEPTION, DESIGN AND ASSEMBLY UNDER ONE ROOF; GROWING FROM A 3 MAN TEAM TO A 30 STRONG COLLECTIVE OF TECHIES, CREATIVES AND WATCH INDUSTRY VETERANS.
WEβRE CONSTANTLY LOOKING FOR WAYS TO REVISIT AND REVISE WHAT WATCHES COULD MEAN TO PEOPLE, WHAT A WATCH COULD MEAN TO YOU. WEβVE CREATED THE WORLDβS FIRST COMPREHENSIVE WATCH CUSTOMISER, ALLOWING YOU TO VIRTUALLY BUILD A WATCH FROM SCRATCH USING A CAREFULLY CURATED MENU OF COMPONENTS INSPIRED BY ICONIC DESIGNS THROUGHOUT HISTORY.
WHETHER ITβ S SIMPLE NOSTALGIA FOR SNOOPY, WOODY AND R2D2 OR EXOTIC BUDDHIST PHILOSOPHIES FROM THE FAR EAST.
Storytelling is an integral process behind every collaboration, weβveΒ partnered with a craftsman specializingΒ in repurposing Meiji period, Katazome fabric; a marriage between style and historic intrigue. We got world famous custom chopper mechanics and tattoo artists to lay down their usual tools and translate their craft into the form of a timepiece.
HISTORY OF UNDONE
UNDONE 2.0
NARRATE YOUR PERCEPTION OF TIME THROUGH YOUR CUSTOMIZED WATCH.
PEANUTS SPACE
PEANUTS SPACE URBAN βONE WORLDβ CHRONOGRAPH COLLECTION
BASECAMP
YOUR EVERYDAY TOOL WATCH
SIMPLE UNION
KATAZOME URBAN
ULTRAMAN
βCOLOR TIMERβ LIMITED EDITION CHRONOGRAPH COLLECTION
URBAN
KICKSTARTER - SUCCESSFULLY RAISED HK$ 1,960,430
AQUA
CUSTOMIZABLE AUTOMATIC DIVER
8 COLLECTIONS
7 COLLABORATIONS
~ 60 000 WATCHES BEEN SOLD
WHY THE NAME βUNDONEβ
UNFINISHED BECAUSE WEβRE WAITING FOR YOU TO GET CUSTOMISING.
Wellβ¦ why not? Itβs catchy, isnβt it? And the βundone.comβ domain was still available back then. Seriously. It can mean whatever you want it to mean. Unfastened because the seatbelt sign is now turned off. Untied because itβs always casual Fridays. Or perhaps because weβre not bound to convention β we play with it instead.
IF YOU ARE..