One unisex 37mm watch. Two opposite personalities. Chill Sherlock or loud Bowie — same body, completely different energy. Same price. Pick your mood.
Sherlock and Bowie are moods, not genders — one 37mm case built to look right on any wrist, dressed two completely different ways. Pick the one that's already you.
Steel case, deep ocean-blue dial, one flash of yellow that says I notice everything. Iced-coffee energy. Sees the joke before you finish it.
Gold case, lime dial that refuses to whisper, magenta sub-dial with zero apologies. Shows up overdressed to the beach and somehow wins. Always on purpose.
We're not selling specs we're selling a vibe you point at and go "yeah, that's me." One unisex 37mm case, Tokyo-summer colours, a wink in the dial, and a question that does the marketing for us: chill or chaos?
"Same city. Opposite energy. Which one are you?"
"It's not quiet. You're just loud."
"Beige called. We didn't pick up."
"You a Sherlock or a Bowie?"
Two weeks before the drop, The List opens. Members shop 12 hours early, reserve their number, and see the colours before the internet does.
Shop 12 hours before the public window. The good numbers go to whoever showed up early.
Call your shot. Want #037? Request it from your welcome email while stock lasts.
Colour reveal, behind-the-scenes, and the Sherlock-or-Bowie poll land in your inbox first.
